IRBIT, Russia — This is the story of how a dying Soviet-era industry and an aging biker population in the United States met and found happiness together on the streets and highways of America....Irbit found salvation in an unlikely niche market: older American riders seeking utility, not thrills or spills. Suddenly the sidecar, a seemingly anachronistic product evoking a World War II newsreel, had a new life among the late middle-aged.

Article by Andrew E. Kramer on May 28, 2011